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Mei Lin Fung works with Oklahoma State University's Spears Business School to offer programs in business-customer relations. She has addressed audiences in USA, Canada, Singapore and China. She is based in Silicon Valley, California. Mei Lin is amongst the pioneers of CRM, and was the business analyst for the first integrated sales and marketing application at Oracle in 1988. Mei Lin spent 5 years at Intel, as a customer marketing engineer in the US Distribution Sales Channel. This combination of Intel and Oracle has given her an insider's view of the supply chain through to demand chain connection in the technology industry. Mei Lin was the business partner of Dr. Douglas Engelbart, the inventor of the computer mouse from 2001-2004. She advocates the discipline of Customer Lifetime Value analysis to achieve successful CRM investments and sustainable business models. While at MIT, she studied under future Nobel Prize Winners Franco Modigliani and Robert Merton, and under Fisher Black, known for the Black-Scholes Options Pricing Formula. Training Areas:
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